University of the Sunshine Coast: What’s next?

This campaign evolved from research showing a large number of school students were
stressed about what to do after Year 12. In a category where other universities were asking these same students, clearly struggling to be themselves, to “Be More” or to “Be Remarkable” this insight presented an opportunity to differentiate USC.

Taking as its starting point the often asked, well-meaning questions of parents and others, the creative idea presents these questions from the school students’ perspective, validating how they feel and offering a practical solution … to talk to USC students who have been in their shoes. A bit of exaggeration and tongue in cheek helps to keep the campaign entertaining.