Asthma: Something more serious in disguise?

Spring can be risky time for people with Asthma and particularly risky for people with undiagnosed asthma. That’s because they often dismiss coughing and sneezing as something that comes with the time of year, rather than something disguising a potentially more dangerous problem.

Asthma Australia fronted this tricky brief and it had to be turned around quickly, as the so-called ‘sneezin’ season’ was just around the corner. As with all complex issues, the best way in, is to keep the message simple.