Tamex: Express Parts Delivered.

Tamex is a specialist freight company servicing rural and regional areas of Australia’s eastern seaboard. Unlike other larger freight companies, Tamex service these areas daily, delivering urgent supplies to the health, mining and rural sectors. At some point they’d got off track with their branding and were promoting themselves as ‘Real people, real service’ which left their audience wondering what they do. Without reinventing the wheel we updated their positioning to reflect what they actually do. There was a desire to retain the existing logo so we worked to integrate the new line and then bring a bunch of different designs together in one cohesive look. All that’s then left is to roll it out across updated truck signage, depot signage, advertising and social. All the while bringing their dedicated staff and customers along for the journey.