One… Ah Ah Ah.

Working freelance at Khemistry in partnership with Darren Masters, we were briefed on a campaign for Queensland Treasury to promote the upcoming Census. While doing some concept development a throw away line about Count von Count got us thinking… would a client ever go for a Sesame Street character promoting something like the Census? Surely not. A whirlwind production soon eventuated with the Count flying in from the US to complete a fully integrated TV, digital, social campaign.