Ballistic Brewing: From bombs to beer.

In 2019 we were commissioned to promote a new craft beer in Queensland...
You wouldn’t know it now, but the suburb where Ballistic now stands, was once home to factories that produced munitions for the Australian Armed forces during WW2. Guns and grenades, have since been replaced by lagers and IPAs. But when it came time to name the beer, they couldn’t pass up the opportunity to say cheers to the history of Salisbury. After all, Ballistic beer does have explosive flavour.

And so, Ballistic Brewing was born. And we have to say, it’s much better bringing people together with beer, than blowing them up with bombs.

Beer does things that no other drink can. It can bring people together. Make great love affairs blossom. Inspire art. It can spark an idea, open a conversation, fuel a friendship.

Hell, it could even stop a war. With North Korea teasing the world at the time with missile launches and testing we had a clear direction.

Ballistic missiles cause destruction, but Ballistic beer creates camaraderie.

How can we shift “Ballistic” from something negative into a positive?

We offer Kim Jong Un, Trump and Putin a lifetime supply* of Ballistic beer, but only if they give up their ballistic missiles. They get beer, the world gets safer and Ballistic get a tonne of free PR.

The client got a bit scared at the prospect of upsetting world leaders so this one just lives in the concept bin.